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Boxster. The small sports car that saved a big sports car brand.

Earlier this year Porsche announced their sales revenue rose 7.7% in 2023 to 40.53 billion Euros while operating profit jumped 7.6% to 7.28 billion Euros on the previous year. Very impressive numbers, in fact they were second only to Ferrari (but it hasn’t always been this way).

In the mid-1990s, Porsche was building sports cars only and hadn’t brought an all-new model to market since 1978. It was struggling to shift 15,000 units globally each year and, unless something radical was done, it was staring down the barrel of acquisition just to stay in business.

That radical something was the Boxster, an emphatically modern two-seat, soft-top convertible sports car, and one with rear-wheel drive and a mid-engine layout.

The iconic Porsche 911 had evolved over the years, but it hadn’t undergone any wholesale change since the original was launched in 1964. The 928 Grand Tourer was long in the tooth itself, while the 968 front-engine sports car was still derived from the 924 that first appeared in the mid-1970s. Porsche’s model range was dated, tired and rapidly losing its appeal… Porsche knew it. Newly appointed CEO Wendelin Wiedeking realised the only way to turn the brand’s fortune around was to introduce an all-new affordable sports car that would sell strongly around the world, positioned below the more expensive 911 which was selling in modest numbers.

Wiedeking reckoned the affordable sports car market was six times bigger than the segment in which the 911, the backbone of his business, traditionally sat. He confidently told reporters the convertible Boxster would double Porsche’s annual sales, but just a few years later he’d be proven wrong. It had almost quadrupled them!

For two decades, the Boxster has been arguably the most highly regarded two-seat open-top sports car in the world with every generation of the car hitting the brief. It has won a place in the hearts of many and one day, when the definitive history of Porsche is written many years from now, chapters will be committed to the car that saved it from the brink of oblivion.

EVO – “We can’t really think of another car that has so consistently performed at such a high level for such a long time as the Porsche Boxster. It may have picked up the unfair tag of being the poor person’s 911, but we’d hazard a guess few Boxster owners have ever felt short-changed after a day behind the wheel.”

Forza Clienti are delighted to offer to market this wonderful 2022 Porsche 718 Boxster finished in Shark Blue with contrasting Black interior.

With just two owners from new covering a little over 10,000 miles, this is the perfect two seat mid-engine sports car to enjoy with summer just around the corner.

Supplied with balance of Porsche warranty until October 2025.

Finance available.